Spreadsheets are a fine place to start tracking leads. The problem isn't what's in the sheet. It's what never makes it there.
Where leads go missing
- Leads that sit in an ad platform's inbox until someone exports them
- Enquiries that arrive by DM and never get copied over
- Rows nobody owns, so nobody follows up
Capture at the source
Lead Expert captures leads straight from your campaigns, so every lead is recorded the moment it arrives, with its source attached. Nothing depends on someone remembering to copy it.
The sheet can still be useful for analysis. It just stops being the place leads go to be forgotten.