The first version of our campaign builder was a strict wizard: one step at a time, and no going back without losing work. People found it frustrating, and they were right.
What we changed
The new builder still guides you from objective to review, but the full campaign, ad set and ad tree is visible and editable at every step. Jump back to change the audience without losing your creative.
Why
Real campaigns aren't built in order. You find a better image, then rethink the audience, then change the budget. The tool should follow how people actually work.
- Draft snapshots so nothing is lost
- Reach estimates that update as you edit
- A full review before anything goes live