Speed matters more than the script. A lead contacted within minutes is far more likely to talk than one called tomorrow.
Make the first reply automatic
Send an automatic first reply the moment a lead arrives, so they know you've seen them. Then call while they're still thinking about you.
Route before you respond
Assign every lead to an owner automatically. A lead that belongs to everyone belongs to no one.
- An auto-reply within a minute
- A named owner for every lead
- A call within five minutes during working hours
It isn't glamorous, but it's the cheapest improvement most teams can make.