Broad audiences and small budgets don't mix

We gave a small daily budget a very large audience and let it run. The platform spent the budget, just not on the people we wanted.

What happened

With little budget and a huge audience, delivery spread thin and the campaign had too few results to learn who converts. Leads were cheap and rarely qualified.

What worked instead

A narrower audience built from past customers and site visitors, on the same budget, produced fewer leads that were far more likely to book a call.