Experiments
Consistency beat volume in every account we looked at.
BuzinessAI Growth team14 Aug 20263 min read
We looked at posting patterns across accounts, and one thing kept coming up: consistency mattered more than volume.
Accounts that posted a few times a week, every week, grew steadily. Accounts that posted daily for a fortnight and then went quiet lost ground.
A predictable rhythm builds a habit for your audience, and for you. It's easier to keep up three posts a week than seven.
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Set up your workspace and follow along with what you just read.