New in Ad Expert:Performance Max, Shopping and Demand Gen

One campaign,running on Facebook, Instagram, Google and YouTube.

Build an ad in a few simple steps, start from an audience already proven in your industry, and add every design size in one click — then watch the results update live.

See it in action. One campaign, from connected accounts to live results on four platforms. Connect, pick an audience, add your designs, launch and optimise.

Animated walkthrough of the Ad Expert campaign builder. The cursor connects Meta and Google, picks the Local treat lovers audience tested in the bakery industry, adds every size of the Summer sale design, sets a budget of 1,500 rupees a day and launches on Facebook, Instagram, Google and YouTube. Live results then update, and an AI suggestion moves budget from Google to Instagram.

Bloom Bakery · Summer sale leads

An illustrative walkthrough. Bloom Bakery is a sample brand.

Build once. Launch everywhere. A guided builder for every platform you've connected, and AI that keeps improving what's live.

Guided campaign builder

Create an ad for every platform in a few simple steps.

Choose a goal, an audience, your creative and a budget, with each step explained in plain language. Then launch on Facebook, Instagram, Google and YouTube together from one review screen.

  • One guided flow for every connected platform
  • Plain-language steps with a reach estimate as you go
  • Launch everywhere at once, or only where you choose
GoalGet more leads
AudienceLocal treat lovers
CreativeSummer sale · 5 sizes
Budget₹1,500 a day
Facebook
Instagram
Google
YouTube
Step 1 of 4Launch on 4 platforms

AI optimisation

Optimise every campaign across every platform.

AI compares the cost of each result on every platform and suggests where your budget works hardest. Apply a suggestion in one click and the budget moves while your ads keep running.

  • Cost per result compared across platforms
  • One-click suggestions to move budget or pause weak ads
  • Changes go live without relaunching the campaign

Budget split

₹1,500 a day

Cost per lead14%₹48
Facebook₹42/lead35%
Instagram₹28/lead25%
Google₹72/lead25%
YouTube₹55/lead15%

Comparing cost per lead

Audiences that already work, in one click. Pick an audience built for your industry and tested on real campaigns. Ages, interests and locations are set up for you, ready to launch or fine-tune.

Bakery & cafés2.3× clicks

Local treat lovers

Tested on 1,240 campaigns

This audience3.2% CTR
Industry average1.4% CTR
Use this audience
Gyms & fitness2.5× clicks

Ready-to-train locals

Tested on 860 campaigns

This audience2.8% CTR
Industry average1.1% CTR
Use this audience
Real estate2.7× clicks

First-home buyers

Tested on 1,020 campaigns

This audience2.4% CTR
Industry average0.9% CTR
Use this audience
Audience setupBakery & cafésReady to launch

Pick an audience and the targeting is set up for you…

  • Ages 22 – 45
  • Within 8 km of your shop
  • Desserts, coffee and baking
  • Weekend shoppers
Estimated audience120k – 160k people
  • Audience presets built for your industry
  • Tested on real campaigns before you see them
  • Applied in one click and fully editable after

Every size, in one click. Your Design Expert designs, added to every placement at once.

Creative from Design Expert

Upload every design size in one click.

Pick a design you made in Design Expert and Ad Expert adds each size it needs, from feed and stories to display and YouTube, to the right placement on every platform. Nothing to crop, export or re-upload.

  • Your Design Expert library inside the ad builder
  • Every placement size matched automatically
  • A preview of the ad on each platform before launch
From Design ExpertPick a design
Placements on every platform0/5 sizes
FB feed1:1
IG feed4:5
Stories9:16
Display1.91:1
YouTube16:9
Ready on every platformAdd all 5 sizes

Every campaign, live. Spend, clicks, leads and cost per lead update as they happen for each campaign on every platform, so you always know what's working.

Summer sale campaigns

TodayLive· updated just now

Spend

₹22,705

+₹42

Clicks

5,150

+6

Leads

513

Cost per lead

₹44

CampaignClicksLeads
Summer sale leadsFacebook · Feed1,290212
Summer sale storiesInstagram · Stories2,106164
Cakes near meGoogle · Search1,14296
Bake-off teaserYouTube · In-stream61241
Clicks as they arriveLast 30 minutes
  • Facebook
  • Instagram
  • Google
  • YouTube
  • Results for every campaign on every platform
  • Numbers update as they happen, with no refresh
  • Spot a winner early and move budget to it

Ready to launch your next campaign?

Connect your Meta and Google ad accounts, pick a proven audience and go live on every platform in about fifteen minutes.

Your first campaign

From ad account to first leads, start to finish.

Read the guide

Audiences tested for your industry

Start every campaign from targeting that has already worked.

Read the guide