Rebuilding the same targeting for every campaign wastes time and makes results hard to compare. Saved audiences fix both.
Save what performs
When an audience produces good leads, save it from the campaign. It's then ready to use in every new campaign on the same ad account.
Build a small library
- Retargeting: people who visited your site or engaged recently
- Lookalikes: people similar to your best customers
- Interests: a focused set of interests that match your offer
Start from presets
Curated presets give you a starting point when you're launching something new. Adjust them, then save your own version.
Keep it tidy
Name audiences by what they contain and when they were built, and archive the ones you no longer use. A short list of good audiences beats a long list of maybes.