Performance Max and Search are both Google campaigns, but they solve different problems. Here's how to choose, and how to run both without them competing.
When Search makes sense
Search shows your ad to people actively looking for what you offer. It works best when people already know what to search for, and it gives you close control over keywords.
When Performance Max makes sense
Performance Max uses your creative, audiences and goals to find customers across Google's placements, from Search and YouTube to Discover and Gmail. It works best when you have strong creative and clear conversion goals.
Running both
- Keep a Search campaign for your most important high-intent keywords
- Use Performance Max to reach new customers across other placements
- Compare both on the leads and deals they produce, not just clicks