Verdant Isle Hotels operates forty properties, each with its own local promotions, events and seasonal offers.
The challenge
Local teams needed to move fast, so they improvised their own creative. The central brand team spent much of each week reviewing and correcting it, and promotions often launched late.
What they did
The brand team built a library of locked templates in Design Expert, with logos, fonts and legal copy fixed and offers and photos editable. Properties now create their own promotions and schedule them in Post Expert, with every scheduled post visible on one calendar.
The results
Brand review time fell by 70%, and properties launch promotions on their own schedule without breaking the brand.
- 70% less time spent on brand review
- Forty properties on one shared calendar
- Local promotions launched without a review queue