Coastline Freight runs a regional trucking and warehousing network serving shippers along a handful of busy coastal lanes.
The challenge
Shippers send quote requests to several providers at once, and the first credible reply usually wins the load. Coastline's requests arrived through ads, the website and email, and sat in different places until someone had time to collect them.
What they did
The team built lane-specific campaigns in Ad Expert, each with a saved audience of shippers in the regions it serves. Quote requests from every campaign flow into Lead Expert with origin, destination and volume attached, and go straight to the right sales owner.
The results
Quotes now go out four times faster, and the sales team can see which lanes and campaigns keep the fleet full.
- 4× faster response to quote requests
- One pipeline for every lane
- Spend compared by lane, not just by campaign