Stackwise is an early-stage startup with two founders and a product that small accounting firms love once they try it. Getting them to try it was the hard part.
The challenge
With a small budget and no marketer, the founders didn't know whether Meta or Google would work, and couldn't afford to find out slowly.
What they did
They ran small, capped tests on both platforms in Ad Expert, using the same audiences and the same offer, and compared the results side by side. Within a week, one channel was clearly bringing more demo requests for less.
The results
Three weeks in, Stackwise had a channel that produced demos at a cost the business could sustain, and a simple pipeline showing which of those demos became paying customers.
- First winning channel found in three weeks
- Spend caps kept every test inside budget
- Traction numbers ready for investor updates