Saffron Lane Home sells handmade home decor online and through two stores. Its marketing team is two people, and a large share of each year's sales happens in a few festive weeks.
The challenge
Festive campaigns meant weeks of juggling: briefs to a freelance designer, creative resized by hand for every placement, posts scheduled one by one, and leads from ads copied into a spreadsheet at the end of each day.
- Five tools and a shared spreadsheet
- Creative always a week behind the plan
- Bulk-order enquiries answered days late
What they did
The team moved everything into BuzinessAI ahead of the season. Seasonal templates in Design Expert turned product photos into ads for every placement. Post Expert held the full promotional calendar, with countdown posts scheduled weeks ahead. Ad Expert reused the retargeting audiences that worked the year before.
The results
Saffron Lane ran its biggest sale without adding headcount, and the team got back the evenings it used to spend on copy-and-paste work.
- 18 hours saved every week during the season
- 2.4× more leads per sale than the year before
- Five tools replaced by one workspace