Bazaar Row is an online marketplace connecting local artisans with buyers across several cities.
The challenge
Every new city needed two launches: sellers first, then buyers. Seller sign-ups arrived through a form and waited in an inbox, and the team had no idea how many interested sellers ever listed a product.
What they did
Bazaar Row ran separate seller and buyer campaigns in Ad Expert, with saved audiences for each city. Seller sign-ups moved into a Lead Expert pipeline with stages from interest to first listing, so the team could see exactly where new sellers stalled and follow up.
The results
Seller onboarding got 40% faster, and each new city launched with a clear view of supply before buyer campaigns went live.
- 40% faster seller onboarding
- Buyer and seller spend tracked separately
- Drop-off visible at every onboarding stage