Big companies have brand teams. Small businesses have whoever is free that afternoon. The result is a feed where every post looks like it came from a different company.
Consistency beats perfection
Customers recognise a business through repetition: the same colours, the same type, the same tone. A simple look used every time does more than a beautiful one used once.
Three rules that go a long way
- Pick two colours and one typeface, and use them everywhere
- Put your logo in the same place on every design
- Start from a template instead of a blank canvas
Make the rules automatic
In Design Expert, brand presets hold your colours, fonts and logo, so every new design starts on brand. Templates lock the parts that shouldn't change and leave the rest editable, so anyone on the team can make something that looks like it belongs.