BuzinessAI today introduced attribution in Lead Expert, connecting advertising spend to the deals it produces.
From click to closed deal
Leads captured from Meta and Google campaigns now carry their campaign, ad set and ad through every pipeline stage. When a deal is marked as won, its value is attributed back to the campaign that started it.
- Spend and revenue side by side for every campaign
- Cost per deal alongside cost per lead
- Funnel, rep and source reports
Availability
Attribution is available on every plan. Funnel, rep and source reports are included from the Growth plan.
About BuzinessAI
BuzinessAI is one AI workspace for advertising, design, social content and lead management. Its four Experts — Ad Expert, Design Expert, Post Expert and Lead Expert — share the same data, so businesses can go from ad spend to closed deal without switching tools. BuzinessAI is built for small and mid-sized businesses, marketing agencies and solo operators.